Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies ofscale. Accordi
exhibition and made the record for the largest participants.
5. Threats from China
1) Government Supports Chinese company and Regulates foreign company
To let Chinese medical device manufacturers grow, government has supported them through some policy and investment, on the other hand, some regulations on foreign companies.
Government has supported as a part of large-scale health care r
development of nano, bio and IT technology. However, fortunately IT technology area already shows high achievement level and nano-bio technology areas also have much potential. Therefore, it maybe doesn't take that much money we might first think. In addition, our product aimed for all the people around the world, so we can expected to have 'economy ofscale'. Whatever how big the money we put fo
ofscale
(글로벌 규모의 경제)
GLOBAL SPECIFIC
Cultural particularism (문화적 자기중심주의)
Regionalism, nationalism, language differences
지역주의, 국가주의, 언어 장벽 Standards (표준)
Different EDI, e-mail, telecommunication standards
전자 문서 교환(EDI), 전자 우편, 통신 표준
Social expectations (사회적 기대)
Brand-name expectation
alliances create value
⦁ Improving Current Operations
- Exploiting economies ofscale
- Learning from partners
- Risk and cost sharing
⦁ Gretchen Jahn & Justin Neway are cofounders.
- Gretchen Jahn : cofounder and
executive vice president of Corporate
Development of Aegis Analytical
Corporation
- Justin Neway : cofounder of company
development of medical treatment, improvement of food life and residential environment. Despite the aging of population, perfect pension system that pay pension for the elderly after their retirement is not established. So, this is an urgent problems and it needs to solve this problem. Also, in the case of korean farming society, the scaleof farming is small. Because of aging, aged farmer is suf
○ PECVD
∙ What is PECVD?
⇒ Radio frequency(RF) is used to induce plasma in the deposition gas.
⇒ This results in a higher deposition rate at relatively low temperatures.
⇒ With the plasma enhanced CVD process is the deposition at temperature around 300℃ allows.
⇒ The temperature will be through encouragement of a plasma with high frequency electric fields triggered.
of overheating, a marketing strategies and techniques here will serve as an important variable.
Therefore, our team in the marketing research topics chooses the market of skin care vitamins, medicines that the market scaleof 10 billion won based on 2010 fourth quarter. Among that market we choose the melasma treatment medicine field somewhat unfamiliar but recently showing a lot of attention
development of amorphous solar cell
In 1991, invention of silicon solar cell mounted on the vehicle & start of the study about thin film polycrystalline silicon
Shift in the center of the Solar Cell Industry Market
European support policies reduce
The United States carried out a variety of preferential policies
Chinese large-scale subsidies
Move the center of technolog
of-the-day website that features discounted gift certificates usable at local or national companies.
Industry Analysis
◎ Scaleof Domestic Social Commerce market
After developing the market in February 2010
registered 450 companies By Sep 2011
- Appearing Social Commerce company “Wipon” in February 2010
- About 100 companies developed the market in the end of